LIFESTYLE

BY JESSICA | 27 SEPT 24

Being a mom and a business owner feels a lot like running a marathon... except you’re barefoot, trying to calm down an angry teenager mid-race, and —just for fun—someone hurls your phone into the bushes. You know, the usual. Just another day, right?

There’s this elusive thing everyone keeps talking about, that magical 'work-life balance.' Is it a myth? I don’t know about you, but I’m still waiting for mine to show up. It’s probably stuck in traffic, like everything else in my life.

Picture this: The alarm goes off, and I’m already thinking about business growth, mentally reviewing emails, and hoping today won’t be the day my kids decide to act like they’ve never seen a school bus before. But the real fun begins with the morning dance. No, not a cute little TikTok routine, but the chaotic hustle of getting everyone ready, making sure homework’s in the bag, lunches are packed, and trying to remember that I actually have a meeting in half an hour.

This “balance” they talk about? Yeah, more like a tug-of-war. Some days, I’m all-in on work; other days, it feels like I’m barely surviving as a mom. Both roles tug at me constantly, and the idea that I can give equal time to both is laughable at best.

I used to think multi-tasking was a skill. Now I realize it’s just survival mode—whether it’s a client crisis or the fact that my teenager’s favorite hoodie didn’t magically wash itself. The ability to write client emails while negotiating my 9-year-old’s screen time is a true skill. Maybe I deserve a medal. My house may be my office, but it's also ground zero for daily distractions. And my office setup? Oh, I have two lovely windows that separate my workspace from the kitchen. One is a floor-to-ceiling masterpiece, and the other is a sleek black door. Do they keep distractions out? Absolutely not. My kids have turned them into "mom-alert" stations. Either I’m met with a chorus of yelling from across the house, or I get a full-on face pressed against the glass, reminding me that yes, someone always needs something.

Some days, I beg for just five more minutes in the office to finish a task. And what do I get instead? My best ideas popping into my head right as the kids come home from school, each one more than eager to share every single moment of their day. Ever tried writing copy while hearing three different stories about recess drama at once? That’s my reality.

Here’s the thing: there is no perfect balance. Life doesn’t split evenly between work and family. Realistically, some things demand more attention than others at different times. Take those so-called “busy quarters” at work. You know, when deadlines pile up and every project feels urgent? Yeah, during those times, the idea of achieving balance goes straight out the window. Suddenly, work takes over, and family dinners start looking like takeout boxes scattered across the kitchen counter.

On the flip side, when the holidays roll around, family takes center stage—except the irony is that sometimes, those family-focused days still happen in the middle of your busiest work seasons. But hey, who needs balance when you’ve got the chaos of life keeping you on your toes, right?

Here’s a plot twist for you: maybe we’ve been looking at it all wrong. Forget work-life balance and start thinking about work-life integration. Instead of trying to split yourself into perfect halves—half work, half family—why not blend the two? Technology has already blurred the lines between work and home life, so maybe we should stop fighting it.

There’s no 9-to-5 cutoff anymore. My day doesn't end just because the clock strikes five. Emails get answered after dinner, and sometimes business ideas come to me while I’m driving the kids to hockey practice. It’s less about balance and more about figuring out how to weave it all together. Yes, it’s messy, but sometimes messy is good.

At the end of the day, it’s not about achieving some ideal version of work-life balance—because let’s be honest, that doesn’t exist. It’s about accepting the imperfection. Some days, I’m a business powerhouse, firing off proposals and landing clients left and right. Other days? I’m just a tired mom, waiting for bedtime like it’s a finish line at the end of a never-ending race.

But you know what? That’s okay. Imperfectly balanced is still balanced in its own chaotic way. And you can find your own version of balance too, whether you’re a mom, a business owner, or both. Forget perfection and embrace the mess.

Oh, and speaking of balance—if you’re looking to bring some into your marketing, I’ve got just the thing. My funnel design secrets can help you streamline your business and finally find some breathing room. Want to learn more? Just drop your name and email, and I’ll send those secrets straight to your inbox. Because balance might be a myth, but smarter marketing doesn’t have to be.

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