BUSINESS
BY JESSICA | 23 SEPT 24
So, you’re sitting there,minding your own business, maybe sipping a latte, and you come across the term “funnel” in some marketing article. Naturally, your first thought is, “Wait, what the heck is a funnel?” It’s one of those buzzwords that seems to pop up everywhere in marketing, yet no one explains it clearly.
And no, we’re not talking about that cake you bake once a year, using that special cooking tool. We’re talking about a game-changing tool for your business. If you’ve been relying on your website to convert visitors into paying customers, it’s time to rethink that strategy. Funnels could be the secret sauce you’re missing.
Let’s break this down in a way that makes sense (without the jargon), so you can see why funnels might just be the secret weapon your business needs.
Alright, let’s keep it simple. A funnel is like a well-planned road trip. You start at point A (your potential customer’s first interaction) and guide them to point B (the action you want them to take—whether that’s buying your product, signing up for your newsletter, or downloading your freebie).
Unlike a website, where visitors can wander around aimlessly, a funnel is more like a GPS—directing people toward a specific destination.
No unnecessary detours: Funnels guide visitors through a series of steps designed to push them toward one main action.
Laser-focused: There’s no wandering around or getting lost in all the possibilities. The goal is crystal clear.
It’s all about leading people down a path that ends in something valuable for both you and them—like making a purchase or opting into your email list.
It’s all about leading people down a path that ends in something valuable for both you and them—like making a purchase or signing up for your email list.
Ah, the website—your business’s digital storefront. Don’t get me wrong, websites are great. They’re like the welcome center of your brand. You can find a little bit of everything there: who you are, what you sell, blog posts, product descriptions, customer reviews—the works.
While your website is a great hub of information, it’s not built to nurture potential customers or lead them step-by-step toward a sale.
Websites leave room for indecision, while funnels drive focus and action.
Here’s where funnels really shine. Let’s say someone visits your website. They might look around, check out a few pages, maybe skim through a blog post, but chances are, they’ll leave without taking action. You’ve got all this great content, but nothing’s guiding them toward the result you want.
With a funnel, though, everything is set up to convert:
In a nutshell, while websites are informative, funnels are designed to convert.
Ah, the classic question! If your business has a variety of products or services, why would you want to focus on just one thing? Here’s the deal: too many choices lead to no choice.
Imagine your funnel as one of the key stops on your road trip. You pull into a massive rest stop that has 10 different restaurants, five gas stations, a gift shop, and even a mini amusement park. You’re hungry and tired, but now you’re overwhelmed. So, instead of choosing something, you leave and grab a snack later.
That’s what happens to visitors on a website with too many options—they get overwhelmed and leave without doing anything.
Funnels work because they simplify the decision-making process. Instead of throwing all your offers at someone, you guide them toward one clear action. And guess what? Once they’ve taken that action, you can introduce your other products or services later.
Confusing decision to choose between a lot of choices
OR
One clear easy decision
Whoa, hold up! I’m not saying you should torch your website (relax, it’s safe). Your website still serves a purpose, especially for brand building, sharing content, and giving people a place to explore.
But if you’re serious about growing your business and increasing conversions, a funnel is where the magic happens. Funnels let you:
So, no need to ditch the website—just start shifting your focus to creating funnels for the offers you really want people to take action on.
By now, you might be thinking, “Okay, I get it, funnels are cool. But where do I start?” Honestly, it’s not as complicated as it sounds. You can build a basic funnel in a few simple steps:
1.
Create a Lead Magnet: Offer something irresistible (like a free guide, checklist, or discount) in exchange for someone’s email.
2.
Set Up an Email Sequence: Follow up with a few targeted emails that build trust and offer value.
3.
Make Your Offer: Once they’re warmed up, hit them with an offer they can’t resist—whether it’s a product, service, or membership.
And if you want to dive deeper into how funnels can transform your business, check out my Funnel Design Secrets ebook. It’s packed with actionable tips to help you get started on the right foot.
CREATE LEAD MAGNET
SET UP EMAILS
MAKE AN OFFER
Until we chat again,
xoxo,
Jessica
WELCOME TO THE JOURNAL
Hey, I'm Jessica Marie, obsessed with turning ordinary spaces into something beautiful. From a clean layout to compelling color design. I'm all about creating visuals that evoke emotion in your audience—similar to walking into a well decorated home!
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