Now that you’ve got your style nailed down, it’s time to pick a color scheme. Colors can totally set the mood for a space, and they work the same magic in a funnel. Whether you want calm neutrals, bold statements, or soft pastels, choosing the right colors is key to creating the atmosphere you’re after. In interior decorating, a good rule of thumb is to pick three colors: a dominant, a secondary, and an accent.

For your funnel, this same rule applies. Your dominant color might be the background or your main branding color, the secondary could be used in headlines and buttons, and the accent color adds that final pop to highlight key areas. Just like you wouldn’t paint every wall in neon green, don’t overload your funnel with too many colors—it confuses the eye and overwhelms your audience.

Funnel Tip: Think about the emotional response your colors might evoke. Blues and greens tend to feel calming and trustworthy, while reds and oranges are energetic and action-driven. Pick a palette that resonates with your audience, and stick to it throughout your funnel for consistency.

When you’re decorating a home, the first priority is getting the big items right: sofas, beds, dining tables. These are the anchors of each room, the pieces that everything else revolves around. You don’t want to cut corners on these key elements, because they’re the foundation of the space. In the world of funnels, it’s the same story.

Think of the header, content body, and footer as your funnel’s version of the sofa, bed, and dining table. These are the big pieces that need to be solid. The content body is the most flexible part, changing depending on what you’re offering (like switching out your seasonal throw pillows!). But your header and footer? Those should always be consistent and on point.

Funnel Tip: Invest in getting the core structure of your funnel right. Your headline (header), main offer or message (content body), and call-to-action (footer) should all be clearly defined and in alignment with your brand’s style. Nail these, and you’ll have a strong foundation to build on.

Once you’ve got your key pieces, it’s time to figure out where everything goes. In home design, placement is everything. You don’t just shove all the furniture against the walls and call it a day (please don’t do that!). Instead, you think about creating cozy conversation nooks, functional workspaces, and a balanced layout. In funnel-building, this is where you focus on arranging your elements—your images, text, buttons—with purpose.

A well-arranged funnel guides your visitors naturally from one section to the next. Just like how the layout of a room should flow, your funnel should feel intuitive. People should know exactly where to click without having to think too hard about it. Place buttons in obvious spots, use whitespace to let your content breathe, and keep the journey smooth from start to finish.

Funnel Tip: Avoid clutter! Just like in home design, too much stuff crammed together creates visual chaos. Space things out, use alignment to create a sense of order, and lead the eye naturally from top to bottom. If it feels disjointed, your audience will get lost.

Even the best-decorated homes need a little maintenance from time to time. You wouldn’t leave up your holiday decorations year-round (hopefully), and the same logic applies to your sales funnel. Your funnel needs regular reviewing and refreshing to stay relevant, functional, and on-brand.

Just as trends in home decor shift and change, so do the trends in digital marketing. Maybe it’s time for a new color scheme, a redesigned CTA button, or even a full layout overhaul. Regular updates keep your funnel feeling fresh and exciting, just like swapping out throw pillows or changing your wall art keeps a room feeling new.

Funnel Tip: Schedule regular audits of your funnel to see what’s working and what’s not. Are people dropping off at a certain point? Is your offer still aligned with your audience’s needs? Tweak, test, and refresh as needed to keep everything in top shape.

Until we chat again,

xoxo,
​
​Jessica